Village shifts toward network infrastructure

Diving deeper into

Abdallah Absi, co-founder and CEO of Village, on using PostHog for product analytics

Interview
fundraising is a small market, it's a seasonal use case. It's hard to build a SaaS business out of it.
Analyzed 3 sources

This reveals that Village is not trying to be a point solution for raising a round, it is trying to turn relationship data into an always on workflow that teams can use every week. Fundraising is episodic, most founders only run an active process for short windows, while sales hiring and recruiting create repeated daily searches for who knows a buyer, candidate, or customer. That is the difference between a helpful founder tool and a durable SaaS product.

  • Village already has a credible wedge in fundraising because it mapped roughly 14,000 VC funding rounds and can show a founder warm paths to investors through portfolio founders and shared work history. That gives the product immediate value before a user uploads much private data.
  • The product mechanics fit sales and recruiting better than fundraising. Users sync contacts, calendars, and team data, Village scores who actually knows whom, then surfaces likely intro paths. A sales lead can use that every time a new account list appears, and a recruiter can use it every time a new role opens.
  • There is precedent for this broader category. LinkedIn built TeamLink inside Sales Navigator to help reps find warm paths through coworkers, and Getro has sold a network activation product to hundreds of VC funds and communities across hiring, fundraising, and dealmaking. The pattern is that intro graphs become bigger businesses when attached to repeat workflows, not one off events.

The likely path forward is a shift from founder fundraising software to network infrastructure for go to market and talent teams. If Village keeps expanding from investor intros into customer and candidate intros, the product becomes more embedded in weekly operating cadence, which supports higher seat counts, stronger retention, and a much larger market.