Orum Brings Native Dialer to HubSpot

This integration turns Orum from a top down enterprise add on into a product that can be pulled into much smaller sales teams already living inside HubSpot. HubSpot ended 2023 with 205,091 customers and reached 247,939 by the end of 2024, giving Orum a large base of SMB heavy CRM users that can install a native dialer without changing systems. Orum matched that opening with a $750 per month entry plan, far below its earlier enterprise contract profile.

• Orum historically sold into larger SDR orgs, with about 1,200 customers and roughly $30,000 average contract value, down from about $55,000 in 2022. The HubSpot motion is a direct answer to that compression, opening a cheaper, higher volume segment instead of relying only on large seat bundles.
  1 sacra 2 sacra
• The product fit is concrete. Reps build contact lists in HubSpot, sync them into Orum, and Orum dials up to 10 numbers at once while filtering voicemails, bad numbers, and phone trees. For a three to ten rep team on HubSpot, that can feel like buying extra talk time rather than buying a new sales stack.
  2 sacra 5 orum
• This also changes who Orum competes with. At the low end it runs into cheaper tools like PowerDialer.ai at $99 per month and bundled outreach products like Klenty. At the high end it still has to defend against Outreach and Salesloft, which can package dialing inside broader sales engagement software.
  2 sacra

The next step is for Orum to use HubSpot as the wedge and then layer on coaching, analytics, and international calling as teams grow. If that works, small HubSpot teams can enter through the self serve dialer and expand into a broader sales productivity suite without leaving the workflow they already use every day.