SOC 2 to Continuous Security Platform
Christina Cacioppo, CEO of Vanta, on the value of SOC 2 compliance for startups
This is the product roadmap that turned compliance from a one time SOC 2 project into a multi product platform. Once Vanta had software that could pull evidence from systems like AWS, GitHub, HR tools, and employee devices, test whether controls were in place, and map those controls to audit language, adding ISO 27001, HIPAA, GDPR, and newer standards became mostly a mapping and workflow problem, not a brand new product each time.
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The shared engine is concrete. Connect cloud, identity, code, and HR systems, check things like MFA, encryption, logging, background checks, and access reviews, then show both the company and the auditor the same underlying evidence in different views. That same evidence can satisfy multiple frameworks at once.
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Competitors built on the same logic. Secureframe describes SOC 2, ISO, HIPAA, and PCI as overlapping checklists, where one control like a background check or encrypted instances can count across many standards. Laika similarly built shared controls and monitors that map one set of tests into many frameworks.
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That is why more frameworks directly raise revenue per customer. Vanta prices by company size and framework, and by 2025 had grown average revenue per customer from $5K in 2021 to $18.3K, with expansion also pushing it into adjacent products like vendor risk and pen testing.
The next step is that frameworks become the wedge, not the whole business. As companies buy more standards on top of the same integrations and evidence graph, the platform naturally extends into continuous security monitoring, vendor reviews, and AI governance, making compliance software look more like an always on security operating layer than an annual audit tool.