Clay adopts dual-meter pricing

The pricing split shows Clay is no longer getting paid mainly for access to data, it is getting paid for being the place where go-to-market work actually runs. Data Credits cover the hard cost of buying or generating data, while Actions charge for each step in the workflow, like running enrichments, sending HTTP requests, syncing Salesforce, or triggering AI tasks. That lets Clay keep lowering native data prices while still monetizing the automation layer, especially for customers who bring their own vendor keys.1 2 3

• Under the old model, a customer could plug in outside APIs and do a lot of work inside Clay without paying much beyond subscription. The new Action meter closes that gap by charging for execution itself, not just for purchased enrichment data.1 2
• This also changes the product tier logic. CRM sync, HTTP API access, and Web Intent moved down into the $495 Growth tier, making automation features easier to adopt earlier, while Action usage creates the upside as teams run more workflows.1 3
• The closest contrast is Apollo. Apollo bundles data and outbound in one system and expands through seats and an all in one stack, while Clay keeps its bring-your-own-data flexibility and now charges separately for the orchestration work that sits on top.2 4

From here, Clay is moving toward a pricing model that looks less like a contact database and more like infrastructure for GTM automation. As more teams use Clay tables as the control layer for enrichment, routing, AI research, and CRM updates, Action volume should become the main engine that scales revenue with customer usage.2 3