Make Finance Models Unbreakable
Andy Su, co-founder of Pry, on building the "Figma of finance"
The real product leap is turning finance from a fragile spreadsheet handoff into a controlled workflow system. Instead of emailing templates and stitching them back together, Pry lets finance expose only the inputs a sales or product leader should edit, while the core model stays intact. That shifts budgeting from reconciliation work into guided data entry, which is why collaboration, permissions, and readable model structure have become the battleground in modern FP&A.
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In the old workflow, department heads filled out disconnected Excel tabs or built side spreadsheets in their own format, and finance had to reconcile the mess by hand. Pry was built around replacing that quarterly budget meeting grind with in app page sharing tied directly to the main model.
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This pattern shows up across the category. Causal describes the same pain as unreadable cell references, manual data movement, and finance models that cannot be shared in a digestible way. Runway frames the incumbent process as emailing templates, chasing people for updates, then merging responses back into the forecast.
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The deeper competitive point is that workflow alone is not enough. Runway and Equals both argue the winning product must become the place where non finance teams actually do planning, not just a form they fill out for finance. That is how an FP&A tool expands from a finance seat into sales, product, ops, and founders.
The next wave of FP&A will look less like a locked spreadsheet and more like shared software with role based views, live data, and approval flows. As these tools connect directly to payroll, CRM, accounting, and warehouse data, the model that cannot be broken becomes the company’s operating system for planning, not just finance’s private workbook.