Private PoP Expands Midmarket and Government Reach
Cato Networks
Private PoP turns Cato from a vendor that must sell and operate every edge itself into a software layer that carriers and managed service providers can package for their own customers. That matters because mid market and government buyers often want a local operator, local infrastructure, and clear data residency controls, not a new direct relationship with a global networking vendor. Running the stack inside a partner data center removes those adoption blockers while keeping Cato’s full network and security feature set intact.
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The channel motion was already in place before Private PoP. In June 2024, Cato launched its MSASE Partner Platform so partners could manage multiple customer accounts from one console. Private PoP adds the missing deployment model, so partners can now both operate the service and host it on their own infrastructure.
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This especially fits accounts where traffic location matters as much as security features. Cato’s sovereignty architecture describes Private PoP as dedicated infrastructure inside a customer or service provider data center, aimed at keeping inspection and routing inside required national or regional boundaries, which is often critical for public sector and regulated buyers.
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It also changes the economics of reaching smaller accounts. Direct enterprise SASE sales can take months and require senior technical selling, while a telco or MSP can bundle connectivity, managed operations, and Cato licenses into one contract and spread sales effort across many mid market customers. AireSpring’s 2024 partnership shows this bundled delivery model already in market.
The next step is a more partner led version of Cato’s growth. As more carriers and MSPs use Private PoP to sell sovereign, managed SASE under their own operating model, Cato can push deeper into regional government and mid market accounts that were previously too fragmented, too local, or too compliance heavy to win efficiently through direct sales alone.