Gamma building a native asset repository
Grant Lee, co-founder of Gamma, on rethinking the primitives of presentations
Becoming a content repository would push Gamma from being a tool for making one deck at a time into a system of record for reusable sales and marketing material. That matters because external content work is rarely just writing slides. Teams also need logos, screenshots, customer quotes, product shots, and old decks that can be found, dropped into new work, and kept consistent across many versions. Gamma already framed internal adoption around imports, but external adoption needs storage, search, and syncing inside the product itself.
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This is the same pattern that helped Notion break past plain docs. Its advantage was not just editing, but giving teams a place where pages, databases, and related information live in one hierarchy that is searchable and reusable. Gamma is describing the slide and microsite version of that playbook.
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Gamma's product has steadily moved toward web native publishing. Cards are responsive, can hold video, embeds, and interactive elements, and later expanded into microsites and webpage style outputs. Once content is meant to be published, reused, and shared externally, an asset layer becomes product critical, not a nice to have.
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The competitive pressure is concrete. Microsoft and Google own the source files in Office and Workspace. Canva wins in part by pairing one editor with a large asset library across formats. Pitch tries to lock in sales teams with pitch rooms and analytics. Gamma needs its own reusable content base to avoid being only a generation layer on top of other systems.
The next step is a broader content operating system for customer facing communication. Gamma is already expanding from presentations into documents and microsites, and a native repository would let one team maintain approved assets once, then reuse them across decks, landing pages, and outbound materials without rebuilding each artifact from scratch.