Gamma's internal-first presentation strategy
Grant Lee, co-founder of Gamma, on rethinking the primitives of presentations
This sequencing shows Gamma is trying to win where its product is strongest, inside messy team workflows, before taking on the harder job of replacing trusted external collateral. Internal presentations need live collaboration, searchable reusable content, and easy remixing across meetings and teams. That fits Gamma’s card based format and import path much better than external sales decks, where brand assets, PDF handoff, and existing Canva or PowerPoint libraries still dominate.
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Internally, the product manager use case is especially sticky. One source document can become different versions for management, engineering, and customer feedback without rebuilding the deck each time, which makes Gamma more like a shared work surface than a one off slide file.
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The product roadmap matched that beachhead. Early on, Gamma focused on importing docs and slides and converting them into its flexible format, because that lowers switching cost for internal teams already buried in Google Docs and Google Slides.
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This mirrors the playbook of tools like Notion, which first won individual and team workflows through better organization and reuse, then expanded. Gamma later turned that wedge into a much bigger business, reaching $50M ARR in April 2025 and about $102M ARR by October 2025.
The next step is turning internal usage into a full content system. As Gamma adds asset storage, search, and reusable libraries, it can move from team notes and project updates into customer facing decks, microsites, and broader creative work, which is how an internal collaboration wedge becomes a durable suite business.