Monark's Hybrid Brokerage for Alts

This view points to the real opening for Monark, public brokerages have trained users to think in terms of fast entry and exit, so the next valuable product is not another trading wrapper, it is a way to hold private assets inside the same account while keeping a longer time horizon. Monark is built around that shift, using brokerage APIs so someone can buy a pre IPO SPV or fund from existing cash, see it on the same statement, and accept that liquidity will be periodic rather than constant.

• The economic backdrop matters. Zero commission stock trading pushed brokerages away from per trade fees, while private placements and evergreen funds bring back 2% to 3% commission economics. That makes alts not just a new asset class, but a much richer revenue line for the apps distributing them.
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• Private markets are not simply less liquid public markets. The strongest current models are issuer controlled and cadence based. Carta describes a middle ground where companies can offer quarterly or periodic liquidity, get price discovery, and avoid the distraction of stock moving every second.
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• There is precedent for private liquidity becoming a bridge to maturity rather than a substitute for investing discipline. Spotify used recurring private secondary activity and regular disclosure before direct listing, showing how controlled private trading can support price discovery without turning the company into a full time public market ticker.
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The market is heading toward hybrid investing, where brokerage users expect private assets beside stocks and crypto, but with slower liquidity and more issuer control. If Monark becomes the infrastructure layer for that model, it can help turn private markets into a standard brokerage product without recreating the short term behavior that now defines public trading.