Vinted Targeting Tenfold US Market

A real US foothold would change Vinted from a large regional marketplace into a contender in the biggest online resale market in the West. The math is simple, the US secondhand apparel market is projected to reach $74B by 2029, with online resale alone at $40B, while Vinted has spent most of its history inside Europe. The January 2026 New York launch shows the company has moved past testing and is now trying to prove its low fee, mobile first model can travel.

• The upside is not just more shoppers, it is a much denser supply base. Mercari disclosed 21 million active customers as of March 31, 2025, which shows the scale of US resale demand Vinted is trying to tap. A market that size can support more listings, faster matches, and more repeat buying if Vinted gets local liquidity in one city first.
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• The challenge is that US incumbents are already training users to expect low friction and low fees. Mercari removed seller fees in the US in March 2024, and Poshmark has rebuilt scale under Naver with more than $10B in lifetime GMV and over 150 million users. That means Vinted cannot win just by being cheaper, it has to make listing and shipping feel easier than rivals.
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• There is also a category and logistics angle. ThredUp, one of the largest US online apparel resale platforms, had 1.47 million active buyers in Q2 2025 and record quarterly revenue of $77.7M. That shows the US market is large, but also fragmented across different models, peer to peer marketplaces like Poshmark and Mercari, and managed inventory models like ThredUp.
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The next phase is about proving one repeatable city playbook in the US, then widening from apparel into a broader resale habit. If New York gives Vinted enough local inventory, buyer trust, and shipping density, the company can use the same formula that worked across Europe and turn the US from a test market into its largest growth engine.