Agency Adoption Fuels Peec Growth

The agency channel turns Peec from a one account at a time software sale into a compounding distribution system. An agency that adopts Peec once can roll it out across every retained client, because the product is already built around unlimited users, shared reporting, and multi project account structures. That matters in AI visibility, where PR, brand, SEO, and content teams all need the same dashboard and nobody fully owns the budget alone.

• Peec has product and pricing choices that fit agency workflows directly. Brand plans include unlimited users and multiple projects, while agency plans add centralized billing, flexible prompt allocation, white label reporting, and multi client bundles. That means an agency can add new accounts inside an existing setup instead of buying separate tools per brand.
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• This is already a meaningful part of the business, not a side experiment. Roughly 50% of Peec's customer base comes from agencies, and those accounts often start with two clients and expand past 25. The expansion motion is driven by the agency winning more business, which gives Peec account growth without restarting sales for each underlying brand.
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• The broader market structure makes agencies especially important. AI answers are assembled from press coverage, forums, and reference pages, so the teams paying for visibility are spread across PR, content, and SEO. Agencies are one of the few buyers already organized to coordinate those functions across many brands, similar to how adjacent players like Profound also emphasize white label, multi workspace agency workflows.
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The next step is for agency adoption to become a wedge into larger end brand budgets. As more agencies standardize client reporting on Peec, the product can move from monitoring rankings to becoming the system agencies use to prove AI visibility gains, retain accounts, and eventually manage execution across dozens of brands at once.