Bloom & Wild Acquires Bloomon and Bergamotte

These deals turned Bloom & Wild from a strong UK online florist into a pan European roll up in a market where most sellers are still tiny and local. Buying Bloomon in April 2021 and Bergamotte in July 2021 gave it ready made teams, supplier relationships, and customer bases in the Netherlands and France, which is much faster than building warehouse operations, courier links, and local flower sourcing country by country.

• The Bloomon deal was the first big step. It created an enlarged group with forecast revenue above £200M in 2021 and made the combined business the largest online operator in Europe by deliveries, giving Bloom & Wild immediate scale in the Netherlands and a stronger cross border footprint.
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• The Bergamotte deal deepened that logic in France. It more than quadrupled Bloom & Wild’s French business, made it a top five player there, and doubled its plants revenue across Europe, which matters because plants are a less seasonal category than gifting bouquets.
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• This mattered because Europe’s flower market is highly fragmented, with no player above 1% share. In practice, acquisitions were a shortcut to local demand, local brand trust, and fulfillment density in markets where flower delivery depends on getting fragile products to the door fast and in good condition.
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The next phase is less about adding flags on the map and more about making the network work as one business. If Bloom & Wild keeps converting acquired scale into better retention, fuller delivery routes, and stronger margins in markets like France, Germany, and the Netherlands, consolidation can keep compounding even without another COVID style demand spike.