Synthesia Trusted by 90% Fortune 100

Serving nearly every large blue chip buyer turns customer logos into a distribution asset, not just a vanity metric. In enterprise video, buyers are trusting a vendor with employee training, compliance updates, internal communications, and multilingual content that can reach thousands of workers. When a platform is already used by 90% of the Fortune 100, procurement teams read that as proof the vendor has already passed security reviews, policy checks, and executive scrutiny at companies like their own.1 2 3 4 5

• This trust moat is tied to very concrete enterprise features. Synthesia pairs the customer base claim with SOC 2, ISO certifications, SAML SSO, admin controls, and governance tooling, which matters because large companies need centralized login, permissions, and auditability before rolling out a video tool across HR, sales, and compliance teams.1 2 3 4
• The underlying product is easiest to justify in low risk, repetitive workflows like training and onboarding. A compliance manager can update one script when a policy changes, regenerate the video, and localize it across languages instead of booking talent, cameras, and editors again. That practical use case is why enterprise trust compounds into repeat adoption.5 6 7
• Compared with Hour One and other avatar vendors, the gap is not basic text to video capability. It is enterprise proof. Hour One has offered lower entry pricing and free access paths, while Synthesia has moved upmarket with 60,000 plus business customers, most revenue from enterprise, and a customer list that signals low career risk for the next buyer choosing a standard vendor.5 7 8 9

As avatar generation gets cheaper and more interchangeable, trust will matter even more than raw generation quality. The winners in enterprise AI video are likely to be the platforms that become the approved default inside large companies, then expand from training into broader internal and external communication workflows.2 5 6