Pry as the Figma of Finance
Andy Su, co-founder of Pry, on building the "Figma of finance"
This is really a product wedge for turning finance from a one person spreadsheet chore into a shared operating system for the company. Pry is not just replacing Excel files, it is trying to make budgeting inputs, scenario updates, and department level reviews happen inside one controlled model, where sales, product, and finance each see their own slice without breaking formulas or forcing finance to reconcile emailed spreadsheets by hand.
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The concrete pain is not only version control. Finance usually sends department heads blank templates, waits for them to fill them out, then pastes the numbers back into a master sheet. Prys shared pages turn that into an in app workflow with permissions, which is the first step toward more seats outside the core finance team.
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This is the same opening that newer FP&A tools like Runway and Causal are chasing. The common pattern is a few builders in finance, then a wider ring of department heads and executives consuming custom views or submitting inputs, which is how seat expansion happens before true company wide adoption.
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The harder part is building a tool people actually think in, not just a nicer intake form. Across the category, the winning product needs to connect live data, keep models flexible enough for real company planning, and make the logic understandable enough that non finance users trust what they are editing and reading.
The category is heading toward finance platforms that spread like collaboration tools, first through budgeting and reporting workflows, then into day to day planning across sales, marketing, product, and hiring. If that product layer gets good enough, the center of gravity in finance moves away from Excel and closer to a shared model that more of the company can actually use.