Corporate Cards Expanding Into FP&A
Andy Su, co-founder of Pry, on building the "Figma of finance"
The real signal is that FP&A was becoming a natural expansion path for corporate card and spend platforms, because the card already captures what a company spent and FP&A is the next layer that explains what it planned to spend. Brex and Ramp sit on transaction, receipt, and policy data every day, so if they move upward into planning, that validates FP&A as core finance software, not a niche add on beside Excel.
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Expense tools automate the most repetitive finance work, tagging card purchases, routing approvals, and reconciling transactions into the books. FP&A is different work. It turns that cleaned data into headcount plans, cash runway, and revenue scenarios. That makes expense management a strong data feeder into FP&A, but not a full substitute for it.
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The practical bundle is powerful. A virtual card tied to a budget can stop overspend before it happens, then write the actual spend back into the forecast automatically. Pry explicitly saw cards, payments, and lending as logical extensions because an FP&A system can combine bank data, card data, and the companys forward plan in one model.
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The market has since moved toward rebundling by acquisition and cross sell, not just greenfield product builds. Brex later bought Pry, Bill.com bought Finmark, and Causal argued that distribution from spend platforms is real, but building a genuinely good FP&A product in house is much harder than adding bill pay or expense workflows.
Going forward, the winners are likely to connect planning and money movement in one loop. Spend platforms will keep pushing up from cards into forecasting, while FP&A tools push down into payments, controls, and eventually lending. The durable products will be the ones that let finance teams set a budget, issue the card, watch spend land automatically, and update the plan without touching Excel.