From Annual Audit to Continuous Compliance

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Christina Cacioppo, CEO of Vanta, on the value of SOC 2 compliance for startups

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it's the tip of a spear.
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The real product is not the audit report, it is a live system for proving and improving security every day. Before tools like Vanta, teams treated SOC 2 as a painful annual project with consultants, screenshots, and an auditor checking controls by hand. Vanta turned that into software that watches systems continuously, shows which controls are failing, and packages that data for both auditors and prospective buyers.

  • The old workflow was intensely manual. Companies started with long control lists, wrote policies, gathered screenshots, sat with auditors to prove basics like TLS redirects or MFA, then repeated the whole process the next year. That made compliance slow, expensive, and hard for small startups to operationalize.
  • What replaced that was continuous evidence collection. Vanta connects into systems like cloud infrastructure, code repos, HR tools, and employee accounts, checks controls automatically, shows gaps in dashboards, and gives auditors a structured history instead of point in time screenshots.
  • The broader market moved the same way. Laika and Secureframe both describe the same shift from spreadsheet based audit prep and Excel security questionnaires toward software that monitors controls, helps answer buyer due diligence, and turns compliance into an always on operating layer rather than a one off certificate.

This is heading toward a market where the winning product is the one that becomes the system of record for trust. The annual certificate still matters, but growth is coming from daily workflows, buyer security reviews, vendor monitoring, and additional frameworks that sit on top of the same continuous control data.