Figma displaces Sketch InVision and XD

Figma won because it changed the job from passing files around to working together in one live canvas. Sketch, InVision, and Adobe XD were built around a designer making screens, exporting them, and sending versions to teammates. Figma turned the design file into the shared workspace where designers, PMs, engineers, and brand teams all review, comment, edit, and hand off work, which made switching worthwhile and made going back hard.1 2 3 4

• Sketch was the clearest casualty. At Uber, teams moved from Photoshop to Sketch, then from Sketch to Figma once live collaboration and browser access were good enough. At another startup, the move off Sketch happened because teams wanted one place for libraries, version history, and shared files instead of scattered local assets.2 3
• Adobe XD had bundle distribution, but not product pull. Design teams already paying for Creative Cloud still chose Figma because XD added friction, while Figma had momentum with designers, community adoption, and a workflow that felt closer to how product teams actually build software. That is why Figma could win even while coexisting with Photoshop and Premiere.1 2 4
• InVision was strongest in prototyping and review, but Figma collapsed mockups, comments, prototyping, libraries, and handoff into one place. That matters because every extra export, slide deck, or duplicate artifact is extra work. Once product decisions start happening inside the file itself, the standalone prototyping layer gets squeezed out.2 3 4

The next leg of share gain comes from owning more adjacent workflows, not just core UI design. FigJam, design systems, and broader editing access pull PMs, marketers, and engineers into the same environment. As that shared workspace expands, the remaining room for point tools like legacy prototyping products and single player design apps keeps shrinking.1 3 4