
Revenue
$280.00M
2024
Valuation
$4.00B
2024
Growth Rate (y/y)
48%
2023
Funding
$302.00M
2024
Revenue
Sacra estimates Webflow hit $200M in ARR in 2023, growing approximately 48% year-over-year from $135M in 2022.
Webflow generates revenue primarily through subscription-based pricing plans for both individual sites and workspaces. Site plans range from $18-235 monthly, while workspace plans for teams and agencies range from $24-42 monthly. Enterprise customers, which began contributing meaningfully in 2021, grew from $1M to $8M in revenue that year and continue to expand rapidly.
The company maintains a diverse customer base across freelancers, agencies, startups, and enterprises. Notable enterprise customers include Dell, Mural, and Zendesk, with over 200,000 businesses using the platform. Webflow's marketplace and template ecosystem provides additional revenue streams while creating network effects.
Valuation
Webflow raised $750M in a Series C round led by Y Combinator, CapitalG, Accel, and Silversmith in March 2022, reaching a $4B valuation. With $135M in revenue for 2022, this implies a 29.6x revenue multiple.
The company has raised a total of $302M from multiple prominent investors including Y Combinator, Accel, Draper Associates, FundersClub, and Amino Capital.
Product
Webflow was founded in 2012 by brothers Vlad and Sergie Magdalin, along with Bryant Chou, who worked with Vlad at Intuit. After multiple failed attempts and near-bankruptcy, they launched through Y Combinator in 2013.
Webflow found product-market fit as a visual web development platform specifically for freelance web designers and design agencies who needed to build custom websites without coding. The founding team recognized that freelance designers needed an all-in-one solution combining hosting, design flexibility, component systems, and CMS capabilities.
The core product is a visual canvas that allows designers to create websites by manipulating elements directly on the page, automatically generating clean HTML, CSS, and JavaScript code behind the scenes.
Unlike template-based website builders, Webflow gives users complete control over every design element while maintaining professional-grade code quality. Designers can create custom animations, responsive layouts, and dynamic content management systems through an intuitive interface that mirrors professional design tools.
Business Model
Webflow is a SaaS platform that enables users to build and host professional websites without coding through a visual interface. The company operates a multi-tiered subscription model with two primary revenue streams: site plans for hosting websites and workspace plans for team collaboration.
The core business model centers on converting free users, who can build sites but can't publish to custom domains, into paying subscribers. Site plans range from $18-49/month for standard websites and $42-235/month for ecommerce sites, with pricing based on features like CMS items, bandwidth, and monthly visits.
Workspace plans, starting at $49/month, target design teams and agencies by offering collaboration features and unlimited site builds. Enterprise customers receive custom pricing with advanced security and support.
The company employs several expansion strategies: users typically start with basic site plans and upgrade as their needs grow; successful freelancers often convert their clients to Webflow customers; and enterprise teams frequently expand usage across departments. Additional revenue comes from template marketplace commissions and add-on features like localization services, which start at $9/month per site.