Range closed a $60 million Series C in November 2025 led by Scale Venture Partners. The round brings total funding to over $100 million.

The company previously raised a $28 million Series B in November 2024 led by Cathay Innovation, following a $12 million Series A in May 2023 led by Gradient Ventures. Other investors include 53 Stations.

Range completed three institutional rounds within two and a half years (May 2023 to November 2025).

Range operates as a digital family office wrapped in a consumer-grade mobile app and web dashboard. Users start by connecting every financial account through integrations with Plaid, MX, and Yodlee, including banks, brokerages, loans, real estate, and crypto holdings.

The platform ingests this data nightly and normalizes it into a standardized schema covering income, spending, tax lots, vesting schedules, and property equity. This creates a real-time command center showing net worth, cash flow, investment allocation, tax liabilities, and goal progression in a single interface.

The centerpiece is Rai, an AI wealth advisor launched in October 2025 that answers complex financial questions in about 11 seconds. Rai can handle queries like runway calculations for major purchases or early exercise decisions for stock options, scoring 95% on certified financial planner practice questions.

Behind the AI sits a team of human advisors with CFP, CPA, CFA, and estate planning credentials. Members get unlimited chat access, Zoom onboarding, and ad-hoc video calls across all subscription tiers.

The platform includes specialized modules for cash flow optimization, investment management through custodian Altruist, tax-loss harvesting, and direct indexing at higher tiers. Everything surfaces through the same unified interface rather than requiring separate logins or tools.

Range sells financial planning as subscription software with flat-fee pricing. Customers pay annual fees from $2,400 to $8,955 depending on their tier, with no additional charges based on assets under management or transaction volume.

This model differs from traditional wealth managers who typically charge 0.5% to 1.5% annually on invested assets. A client with $2 million in assets would pay $10,000 to $30,000 per year under the traditional model versus Range's fixed subscription fee.

The company's cost structure centers on technology infrastructure, data licensing, and human advisor salaries rather than asset-based revenue sharing. Range maintains partnerships with custodian Altruist for investment management and integrates with multiple data providers for account aggregation and financial information.

The AI advisor Rai has reduced inbound messages to human advisors by 50%, creating operational leverage as the platform scales. This increases clients-per-advisor capacity.

Revenue expansion happens primarily through tier upgrades as clients' financial complexity increases. Higher tiers include more sophisticated tax planning, estate services, and alternative investment access, drawing successful professionals toward premium offerings over time.

Facet Wealth represents Range's most direct competition with $2,000 to $6,000 annual membership fees serving over 24,000 members with $5 billion in AUM. Facet recently bundled tax preparation and filing into its offering, raising the bar for comprehensive service delivery.

Compound Planning targets tech founders specifically as a digital family office, growing AUM 269% to $4 billion after its 2023 merger. The company competes directly in Range's Titanium tier sweet spot with white-glove service for complex equity compensation and K-1 tax situations.

Savvy Wealth operates an AI-powered advisor platform with over 50 advisors managing $1.5 billion in AUM. The company focuses on recruiting breakaway advisors with proprietary CRM and marketing tools, potentially positioning it to serve high-earner segments directly.

Empower Personal Wealth offers a free dashboard combined with 0.49% to 0.89% tiered AUM fees above $1 million minimums. The company's massive brand reach makes it a natural comparison point, though its percentage-based fee model serves as Range's primary pricing differentiator.

Vanguard Personal Advisor Services charges 0.30% on assets above $50,000 with Select and Wealth tiers for $500,000 and $5 million minimums respectively. Recent SEC penalties over compensation disclosures highlight regulatory scrutiny that Range avoids through its flat-fee structure.

Betterment Premium operates at 0.65% annually with $100,000 minimums, while Wealthfront charges 0.25% to 0.50% depending on account size. Both companies have added high-yield cash accounts and premium advisory services to compete with subscription-based alternatives.

Traditional robo-advisors like basic Betterment and Wealthfront offerings rely primarily on algorithmic portfolio management with minimal human interaction. These platforms compete on cost and simplicity but lack the comprehensive planning and AI advisory capabilities that define Range's value proposition.

Monarch and similar digital planning tools focus on budgeting and investment tracking without the advisory component, serving as potential acquisition targets or feature expansion opportunities for larger platforms.

Range plans to launch its own broker-dealer in 2025, enabling distribution of individual equities, options, and direct indexing portfolios outside the current RIA structure. This captures execution, margin lending, and securities lending revenue that currently flows to partner custodians, potentially expanding wallet share by 15 to 25 basis points of assets.

The November 2025 Fundrise partnership provides Range members discounted access to $7 billion in real estate, private credit, and venture funds. Building this into a comprehensive alternative assets marketplace could unlock fee-sharing and placement agent economics while satisfying high earners' appetite for non-correlated investments.

Rai's AI capabilities create opportunities for modular upsells including predictive tax optimization, equity compensation modeling, and compliance automation. These features can boost average revenue per user without adding human advisor headcount.

Range's flat-fee model enables profitable service to the 8 to 10 million households earning $125,000 to $200,000 who have been priced out of traditional AUM-based advisors. This mass-affluent segment represents a 5x to 7x expansion from Range's current 5,000-member base.

The workplace benefits channel offers significant customer acquisition cost advantages through direct integration with employer stock compensation and 401k data. Partnerships with tech and healthcare companies could convert existing financial data directly into Range dashboards.

Only 1% of Americans have ever worked with a financial advisor despite $90 trillion in household investable assets, indicating massive untapped demand for accessible wealth management services.

Range's software-first approach and AI-driven advisory model create natural scalability advantages for international expansion. The platform's account aggregation and planning tools could adapt to different regulatory environments and financial institutions.

High-income professional segments exist globally, particularly in technology and finance hubs where Range's equity compensation expertise would translate directly. The subscription model also avoids complex international asset management licensing requirements.

Regulatory complexity: Range operates across investment advisory, tax planning, and estate services, each with distinct regulatory requirements. Changes in fiduciary standards, data privacy rules, or AI governance could require additional compliance spend and limit product capabilities.

AI reliability: Range's advisory model depends on Rai's ability to provide accurate financial advice at scale. AI hallucinations, incorrect tax calculations, or flawed investment recommendations could create liability exposure and undermine customer trust in the automated advisory model.

Market concentration: Range's customer base is concentrated in high-income technology professionals whose wealth depends on equity compensation and stock market performance. Economic downturns, tech sector corrections, or changes in equity compensation practices could impact customer acquisition and retention across this user base.