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Visit Website ↗ is a conversion optimization tool for marketplaces.
San Francisco, CA
Andrew Yates

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Andrew Yates, CEO of, on driving marketplace ARPU with personalization

What’s your vision for marketplaces in general, and why did you choose to bet on them?

We're going after where the value is, and we see the value in marketplaces. Our specialty is commercial media. You know commercial media in terms of Google, Facebook, Amazon -- it's extremely valuable to show people the right thing at the right time. That's what we've all built our careers around. Marketplaces are where this is both very valuable and very difficult. Since we're selling a technology solution, the difficulty needs to be there as well. Marketplaces are two-sided. They have critical, frequent inventory challenges, whereas for a general ecommerce site, maybe there are only ten items for sale. It's not as complicated, although it still benefits, and general ecommerce is something that we want to expand into in the future. But we believe that we can solve the most challenging and the most valuable problems first, and then as we expand, we can gradually go after marginally less valuable types of problems using the technology that we've already built. Then you’re building a subset of that.


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