Plata raised $250 million in a Series B round in October 2025 at a $3.1 billion valuation. The round was led by Kora Management with participation from Moore Strategic Ventures, TelevisaUnivision, and Audeo Ventures.

The company previously closed a $160 million Series A in March 2025 at a $1.5 billion valuation. Since launching in 2023, Plata has raised approximately $1 billion in combined equity and debt financing across multiple rounds.

The October 2025 round coincided with Plata obtaining a full banking license.

Plata operates as a dual-platform system connecting employers and Latino workers through integrated payroll and banking services.

On the employer side, Plata Business Platform handles payroll processing with native Spanish and English support. Employers can import timesheets from existing systems like QuickBooks Desktop or Paychex, or use Plata's mobile time-tracking with geofencing. The platform calculates taxes automatically and processes payroll runs that previously took hours in just minutes.

For workers, the Plata Financial App provides an FDIC-insured checking account and Visa payroll card. The mobile app operates bilingually and uses icon-driven design with sixth-grade reading level text to accommodate varying English literacy levels. Workers can receive wages via direct deposit or same-day funding to their Plata accounts.

The worker app includes cross-border remittance capabilities with real-time foreign exchange quotes for sending money to Mexico and other Latin American countries. Users can hold multiple currencies in the same digital wallet, create savings sub-accounts, and make peer-to-peer transfers to other Plata users. Customer support operates through WhatsApp, phone, and in-app chat in both languages.

The two platforms communicate through shared cloud infrastructure, creating a seamless flow from payroll processing to wage distribution and spending.

Plata runs a B2B2C model, selling payroll services to employers and banking services to their Latino workers. The model monetizes both employer subscriptions and worker transactions within the same employer relationship.

Employers pay subscription fees for payroll processing, tax calculations, and compliance services. Integration with accounting systems such as QuickBooks enables data synchronization. Employers use the platform for payroll runs and related administrative tasks for managing Latino workforces.

On the worker side, Plata monetizes through interchange fees when workers use their Visa payroll cards, foreign exchange spreads on remittances, and banking service fees. The company earns revenue each time workers spend their wages, send money to family abroad, or use other financial services within the app.

The banking license obtained in late 2024 enables Plata to earn deposit spreads by holding customer funds and lending them out at higher rates. This traditional banking revenue stream complements the transaction-based income from card usage and remittances.

As more employers adopt the platform, more workers enroll, which increases transaction volume. Consolidating wage disbursement and personal banking in a single bilingual app can increase retention among workers.

ADP, Paychex, and Gusto are established payroll incumbents embedding banking services and pay cards into their platforms. ADP has expanded its Wisely pay card program and integrated with DailyPay for earned wage access. Paychex rolled out Spanish-language versions of Paychex Flex and pursued acquisitions. Gusto serves over 300,000 small businesses on core payroll and added Gusto Wallet for banking services.

These incumbents compete by bundling banking features into existing payroll relationships, shifting from per-payroll fees toward account and interchange economics. Their scale and existing customer relationships create competitive pressure, though they do not focus on Latino workforce needs.

Trez markets itself as the first U.S. Latino-focused payroll platform and partners with the 220-location Toro Taxes franchise to reach Latino small businesses. ListoPay offers employer-of-record services and contractor payments across 150+ countries with Spanish-language marketing. ePlata provides U.S.-Mexico payroll services with bilingual support.

These direct competitors address the Latino market's specific needs around language, compliance, and cross-border financial services. However, most operate at smaller scale than Plata and lack integrated banking capabilities that create additional revenue and retention.

Companies like Salsa, Check, Zeal, DailyPay, and Payactiv provide API-based payroll infrastructure and early pay services that enable software platforms to become payroll providers. These infrastructure players compress margins for full-stack providers by commoditizing core payroll processing.

The infrastructure approach pressures Plata's payroll revenue streams but does not address the banking and remittance needs that differentiate the company's offering for Latino workers.

Earned wage access represents a significant opportunity as Latino hourly workers often rely on high-cost payday loans to bridge cash flow gaps. Embedding zero or low-fee advance pay into the Plata Financial App could capture interchange revenue on instant disbursements while providing a compliant alternative to predatory lending.

Cross-border remittances offer substantial expansion potential with U.S.-Mexico transfers reaching $64.7 billion in 2024 at an average of $393 per transaction. Since 9.5% of Hispanic households remain unbanked, offering sub-$2 remittances from the same account where workers receive wages addresses a key pain point while monetizing foreign exchange spreads.

Financial wellness add-ons including budgeting tools, credit-builder loans, and Spanish-language tax preparation could expand revenue per customer while addressing the $1.3 million lifetime wage gap facing Latina workers.

Moving upmarket to multi-location employers and staffing agencies could unlock access to millions of Latino shift workers through fewer customer relationships. White-label portals and APIs would enable these larger customers to integrate Plata's services into their existing systems.

Channel partnerships with trade associations and Professional Employer Organizations could provide access to thousands of worksites simultaneously, reducing customer acquisition costs. Partnerships with organizations serving construction, agriculture, and hospitality sectors align with Plata's core market focus.

Expanding to adjacent immigrant communities speaking Haitian Creole or Portuguese could leverage existing localization infrastructure while serving similar underbanked populations with cross-border financial needs.

Concentrating on U.S. Sunbelt states where Texas, California, and Florida house 45% of the Hispanic labor force could yield outsized density effects and marketing efficiency. Deeper penetration in these core markets could drive network effects and word-of-mouth growth.

The sister entity Plata in Mexico with its banking license and $3.1 billion valuation creates opportunities for true cross-border integration. Seamless money movement between U.S. workers and Mexican recipients could differentiate Plata from remittance-only competitors while capturing more of the value chain.

Regulatory compliance: Operating across payroll processing, banking, and cross-border money transmission subjects Plata to multiple regulatory frameworks, including state money transmitter licenses, federal banking regulations, and anti-money laundering requirements. Changes in immigration policy or financial regulations could affect operations and compliance costs.

Incumbent response: Large payroll providers like ADP and Paychex have larger resources and existing customer relationships they can use to compete directly with Plata's Latino-focused services. If these incumbents prioritize Spanish-language offerings and integrated banking, they could narrow Plata's differentiation while offering lower prices through economies of scale.

Economic sensitivity: Plata's revenue depends on employment levels and wage growth in blue-collar industries like construction, agriculture, and hospitality that employ large Latino workforces. Economic downturns affecting these sectors could reduce both employer demand for payroll services and worker transaction volumes that drive interchange and remittance revenue.