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Kashable
Employer-sponsored financial wellness platform offering low-cost personal loans repaid through payroll deductions

Funding

$450.00M

2026

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Details
Headquarters
New York, NY
CEO
Einat Steklov
Website
Milestones
FOUNDING YEAR
2013
Listed In

Valuation & Funding

Kashable's most recent round was a $60M Series C closed on April 27, 2026, led by Goldman Sachs Alternatives' Sustainable Investing group, with participation from Revolution and EJF Ventures.

In January 2024, Kashable closed a $25.6M Series B. Prior to that, the company raised earlier equity rounds from investors including Moneta VC.

On the debt side, Kashable secured a $250M credit facility in 2025 led by Nomura Corporate Funding Americas, earmarked specifically for expanding lending capacity and payroll integrations. MidCap Financial, an Apollo affiliate, has also provided lending capital.

Across all equity and debt instruments since the company's 2013 founding, Kashable has raised more than $450M in total.

Product

Kashable is a workplace financial wellness platform that lets employees at participating organizations apply for personal loans repaid through payroll deduction.

For employees at enrolled employers, the flow is straightforward: check a rate on Kashable's site or app without a hard credit pull, choose a loan amount between $250 and $30,000, review a fixed repayment schedule over a term of 6 to 36 months, and sign electronically. Approved funds arrive by direct deposit, often within one business day. Repayments are then deducted from each paycheck automatically, removing the need to manage due dates or initiate transfers.

Payroll deduction is the key product mechanic. For borrowers, it reduces repayment friction. For Kashable, it provides a tighter collection mechanism than a standard ACH-based personal loan. The APR range runs from 6% to 35.99% depending on creditworthiness, and there is no prepayment penalty. Kashable also reports loan activity to the major credit bureaus, which can help employees build credit when they repay on time.

Around the loan product, Kashable includes credit monitoring, a financial literacy library, and one-on-one coaching through its BrightDime partnership. Some employer deployments also include emergency savings accounts via a SecureSave integration and banking products through Chime, extending the relationship beyond a one-time emergency loan.

For employers, the product functions more like a benefits module than a lending relationship. Kashable handles eligibility setup, payroll-deduction file feeds, employee communications, and ongoing account management. Implementation can take as little as two weeks, and the company has pre-built integrations with major HRIS and payroll systems, including a technology partnership with UKG that plugs Kashable into UKG Pro and UKG Ready workflows.

Business Model

Kashable uses a B2B2C model: it sells implementation and access to employers, while the financial relationship is with the employee borrower. Employers supply the distribution channel and payroll infrastructure, Kashable supplies underwriting, capital, and servicing, and employees receive structured credit at rates below payday lenders or revolving card debt.

Go-to-market is enterprise-led and increasingly channel-driven. Direct sales to large employers, governments, hospitals, and universities remain the core motion, while partnerships with UKG, benefits marketplaces like Aon Everyday Marketplace, and broker networks extend distribution without requiring one-off direct sales for each new account. The UKG partnership gives Kashable access to a large installed base of employers already running payroll and HR on that platform.

The payroll connection is the model's core advantage. Because repayments are deducted directly from paychecks, Kashable has better visibility into a borrower's income stability and a more reliable collection mechanism than open-market consumer lenders. That can support lower default rates, which allows Kashable to offer lower APRs than payday lenders while maintaining lending economics. In practice, employment data and payroll deduction reduce losses, lower losses support pricing, pricing improves the employer value proposition, and a stronger employer proposition expands distribution and data.

Its capital structure follows a standard fintech lender split. Equity funds platform development, integrations, and go-to-market expansion. Dedicated debt facilities, including the $250M Nomura-led credit facility, fund loan originations. Loans are originated through Medallion Bank or Kashable's own licensed lending entity depending on the program, which gives the company flexibility across jurisdictions while keeping origination capacity separate from operating capital.

Employer-side revenue adds a second monetization layer. Large employers access the standard program at no cost, while smaller or more customized deployments carry administrative fees, and add-ons like coaching and webinars carry incremental pricing. That creates a modest but relatively stable revenue stream that is less correlated with borrowing demand than the lending spread.

Competition

Kashable competes in a fragmented category where employer-sponsored lending, earned wage access, and financial wellness software increasingly overlap. For employers, the core choice is whether to address employee financial stress with a loan product, a pay-access product, a coaching product, or a combination of the three.

Payroll-linked installment lenders

The closest competitors are companies built around the same core mechanism: installment loans repaid through payroll deduction and offered as an employer benefit.

Salary Finance is the closest strategic analogue at scale, offering salary-linked loans alongside pay advance, savings, and financial education, with a Workday API integration that gives it placement inside enterprise HCM workflows. BMG Money uses a similar payroll-deduction model but focuses more heavily on public-sector employees, federal workers, and retirees, competing on certainty of approval rather than on a broader digital wellness stack. BeneMoney, the rebranded evolution of TrueConnect after its acquisition by Sunrise Banks, uses a simpler structure: a flat 19.99% rate, no credit check, and one-year payroll repayment, marketed as a standardized workplace safety-net benefit rather than risk-priced credit.

Kashable differentiates through underwriting that uses employment and income stability signals to price across a wider borrower spectrum, and through a broader financial wellness bundle that can be easier to justify in benefits buying committees than a standalone loan product.

Earned wage access platforms

Payactiv, DailyPay, and Chime Workplace compete less through direct product overlap and more through employer mindshare and benefits budget allocation.

DailyPay sells employers an integrated financial wellness platform that combines on-demand pay, savings, counseling, and off-cycle payment tools, with integrations across more than 180 payroll and HCM systems and a named Workday strategic partnership for on-demand pay in the U.S. and Canada. Payactiv bundles EWA with bill pay, savings, and payroll-card capabilities and has integrations with ADP and Paychex. Chime Workplace pairs fee-free EWA with credit building, savings, and employer analytics, and has partnerships with both Workday and UKG.

These platforms do not directly replicate Kashable's larger-dollar installment loan, but they can displace it in employer budget conversations by arguing that on-demand pay solves most liquidity needs without adding a loan product to the benefits stack. Kashable's response has been to partner with SecureSave, BrightDime, and Chime rather than compete directly, with the loan positioned as the anchor product inside a broader wellness bundle.

Platform convergence risk

A longer-term competitive risk comes from payroll and HR incumbents that are bundling more financial products into their core platforms.

ADP, Rippling, Gusto, Workday, and UKG already control the employer relationships, payroll data, and distribution infrastructure that Kashable's model depends on. Payroll infrastructure providers like Check and Zeal make it easier for software platforms to embed financial services. If any of these players move into installment lending, they would enter with existing integrations and procurement relationships that Kashable has spent years building. FinFit is a version of this bundling threat from the benefits software side, marketing itself as a financial safety-net operating system that combines savings, credit, coaching, EWA, and employer analytics in one platform.

TAM Expansion

Kashable's expansion logic is to build around the loan as the anchor product, adding financial wellness products that increase employer retention and make employee engagement more continuous. The main vectors are adjacent products, broader employer coverage, and deeper distribution through payroll, HCM, and benefits channels.

New products

The nearest product expansion is from emergency credit into emergency savings. Kashable's SecureSave partnership already places savings accounts and loans in the same dashboard, and employer survey data shows that savings, budgeting, and retirement preparedness rank alongside debt relief among employee financial concerns. A native savings product would let Kashable serve employees who do not borrow while broadening the case for adoption among employers that want a wider financial wellness offering instead of a standalone credit benefit.

Healthcare financing is an adjacent product because Kashable already presents its loans as a supplement to health plans for financing deductibles. A point-of-need medical expense financing module, or a partnership with an HSA-linked guidance platform, would extend the product into a high-stress spending category for employees. Retirement preservation is another extension: Kashable's customer survey found that more than 80% of users said access to Kashable helped them avoid borrowing from retirement accounts, which creates a basis for retirement-leakage alerts, TSP-alternative messaging for federal employees, and planning tool integrations.

Customer base expansion

Kashable has grown from 2.5M employees across 250+ employers in early 2024 to more than 4M employees across 600+ employers by April 2026, but the addressable employer universe in the U.S. remains much larger. The Medallion Bank partnership targets expansion through benefits administration platforms, marketplaces, and industry brokers, giving Kashable access to new employer accounts through indirect channels instead of relying only on direct enterprise sales.

The public sector and quasi-public employer segment is a large underpenetrated market. Kashable already has dedicated programs for federal employees and federal retirees, and a 2026 partnership with Creative Benefits for Educators extends the model into Florida public-school teachers through the Florida Education Association. State and local government payrolls, school districts, and hospital systems share the traits that fit Kashable's model: large, stable payroll bases, employees with limited access to affordable unsecured credit, and procurement processes that favor pre-vetted benefit vendors.

Mid-market employers in the 300–500 employee range are another expansion vector. Kashable's standard program is free for employers with 500 or more benefit-eligible employees, while smaller employers can access premium configurations for a fee. More templated payroll integrations and lighter-weight implementations could improve unit economics in the segment and expand the addressable employer base beyond the large-enterprise and government accounts that make up most of the current customer mix.

Geographic and channel depth

Kashable's near-term geographic opportunity is domestic density, not international expansion. The product is available across the U.S. and Puerto Rico, but penetration varies by state, sector, and employer type. Greater coverage in large public-sector states, expansion through union and affinity-group channels, and broker-led distribution in regions where direct sales are less efficient could increase volume without requiring new regulatory infrastructure.

The UKG partnership is the clearest example of channel-led expansion. By embedding Kashable inside a major HCM ecosystem, the company gets access to UKG's installed employer base without running a separate direct sales process for each account. Replicating that model with other HCM and benefits administration platforms, including Workday, ADP, and Rippling, would expand distribution in a way that scales with platform adoption rather than only with Kashable's own sales capacity.

Risks

Credit cycle exposure: Kashable's payroll-deduction repayment advantage holds while borrowers remain employed, but a recession that drives meaningful layoffs would increase borrower financial stress, disrupt payroll deduction flows for terminated employees, and force a shift to more expensive alternative collection methods as credit losses rise.

Platform displacement: As payroll and HR incumbents like ADP, Workday, UKG, and Rippling bundle financial products into their core platforms, and as earned wage access players like DailyPay and Chime Workplace expand into broader wellness suites, Kashable risks being repositioned from a core benefit into a niche add-on that employers can bypass by deepening their existing HCM relationships.

Funding concentration: Kashable's ability to scale originations depends on continuous access to warehouse and credit facilities at workable rates, and a tightening in capital markets, a deterioration in portfolio credit metrics, or a change in the terms of its Medallion Bank or Nomura-led facility could constrain loan volume growth faster than operational adjustments could offset.

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